AZUL Mission & Values

We strive to be a premier independent hospitality company providing genuine service, rigorous management, ethical operations and an innovative approach to maximizing the performance of a hotel or resort asset.

The foundation of successful hospitality is and always has been exceptional guest, client & associate service. In keeping with that belief, our culture is defined by eight core service values:

1. Maintain a professional staff of the highest standards through continuous training and development;

2. Anticipate and exceed our guests’ and clients’ expectations with genuine sincerity;

3. Treat each guest, client and fellow associate with respect, honesty, appreciation and concern;

4. Protect and further the client’s and our company’s financial well-being;

5. Perform all responsibilities safely, legally and ethically;

6. Continuously strive for product improvement;

7. Respect and care for our clients’ assets;

8. Communicate positively about our guests, clients and associates at all times.