The Work We’ve Done
Get a sense of how we’ve achieved success in a variety of markets and get a taste of what we could accomplish together.
Case Studies
Woodlark Hotel Portland
Opportunity: Anchor the guest experience through a thoughtfully programmed lobby that unifies Bullard Tavern and Abigail Hall while respecting the integrity of a historic hotel.
The Bower Coronado
Opportunity: Reintroduce a historic Coronado site through an intimate hotel and rooftop concept that reflects a modern lifestyle approach to hospitality.
AC Hotel Detroit at the Bonstelle
Opportunity: Introduce Southeast Michigan’s first AC Hotel in a way that honors the brand’s European design ethos while reflecting Detroit’s architectural and cultural character.
Le Méridien | Element Salt Lake City Downtown
Opportunity: Launch Marriott’s first Le Méridien/Element dual pad hotel, the first Le Méridien in the state of Utah, and 100th Element brand hotel in the Marriott system.
Koloa Landing Resort | Kauai, Hawaii
Opportunity: Transition this South Shore destination resort from an independent property to a soft brand.
Sheraton Redding Hotel at the Sundial Bridge
Opportunity: Develop an annual event that drives top-line revenue during the slower demand holiday season, engages the local community, and increases state and national awareness of the Northern California market.
Select a case study to learn more about AZUL's approach.
Info: 150 Keys | 2,100 square feet of meeting space | F&B Outlets: Three
Strategy: Woodlark Hotel Portland integrates two historic buildings, each with its own architectural character and preservation requirements. Azul approached the lobby as a central organizing space, allowing the guest experience to unfold naturally across the property without imposing on the building’s historic fabric. Bullard Tavern was positioned as the hotel’s marquis dining destination, while Abigail Hall was intentionally designed as a more intimate, living-room–style cocktail bar within the lobby itself. Roseline Coffee activates the space throughout the day, supporting both guests and locals. Together, the concepts were carefully placed and programmed to feel distinct yet harmonious, guided by flow, scale, and respect for the building’s history.
Results: The result is a cohesive, day-to-night experience that feels intuitive rather than engineered. The lobby serves as a subtle throughline between arrival and dining, allowing each outlet to operate with clarity while reinforcing the Woodlark’s identity as a thoughtfully restored, experience-driven hotel.
Info: 39 Keys | F&B Outlets: One
Strategy: Developed on the former Villa Capri site, The Bower was envisioned as a fresh take on boutique hospitality in Coronado. Azul approached the project with a focus on simplicity, warmth, and a residential sense of arrival, creating a hotel experience that feels personal rather than performative. Above the hotel, DIVE Rooftop was developed as the property’s sole food and beverage outlet and social counterpart. The rooftop carries forward the site’s legacy as a gathering place, integrating historic elements such as the original Villa Capri sign while introducing a contemporary food and beverage program centered on shareable plates, seasonal ingredients, and specialty cocktails.
Results: The result is a cohesive boutique experience that feels both grounded and current. The Bower delivers a refined, intimate stay experience, while DIVE provides a rooftop destination that engages both guests and locals, together reflecting Azul’s approach to lifestyle-driven hospitality rooted in place.
Info: 154 Keys | 1,000 square feet of event space | F&B outlets: Two
Strategy: As Southeast Michigan’s first AC Hotel, the project was shaped by a shared focus on honoring the historic Bonstelle Playhouse while introducing a contemporary AC experience rooted in Detroit’s architectural and cultural character. Azul collaborated with ownership to position the hotel as a natural extension of the Playhouse, allowing AC’s clean, European-inspired design perspective to sit comfortably alongside the site’s historic fabric. The Conservatory was developed as a glass-enclosed bar and gathering space that physically and experientially conjoins the hotel with the Bonstelle Playhouse, creating a natural flow between hospitality, culture, and community.
Results: The approach delivered a distinctive yet brand-consistent AC experience that feels authentically Detroit. The Conservatory became a defining feature of the property, strengthening the hotel’s relationship to the city’s cultural corridor and the Bonstelle Playhouse, while demonstrating how brand standards can be thoughtfully expressed through place-driven design and programming.
Info: Keys: 270 combined | Event Space: 8,400 square feet | F&B Outlets: Two
Strategy: Position the asset in Salt Lake City's emerging West Quarter connecting two key areas of downtown – City Creek and the Convention Center – with a mixed-use development featuring world class shopping, dining, entertainment, and hotel accommodations. The Le Méridien brand’s essence of savouring the good life and Element’s longer-stay lifestyle offering present two unique experiences that interplay perfectly with Utah’s natural beauty and Salt Lake City’s burgeoning business environ and entertainment scene. Crown the development with SLC’s first rooftop bar and a three-meal Urban French Brasserie.
Results: Achieved and significantly exceeded market share within two months of opening. Won hotel opening of the year by Marriott International. Became the first Le Méridien in Utah and the first hotel with an expansive rooftop bar in the market.
Info: 307 Keys | 30,000 square feet of event space
Strategy: Flag the resort as an Autograph Collection by Marriott and rebrand as the top family resort destination on Kauai's South Shore.
Results: 10x Annual Gross Revenue Growth, 57% ADR Growth, Voted Best Pool in America 2020, 2021, & 2022
Info: 130 keys | Two F&B outlets | 33,000 square fee of event space
Strategy: Enlist a world-renowned light show professional to design and execute one of the West Coast’s largest immersive holiday light spectaculars illuminating ten acres along the Sacramento River with over 1,000,000 lights, nature inspired installations, and music and creature-filled paths for meandering.
Results: 31% increase in attendees and over 50% growth in ticket, food & beverage, and retail sales by year three.